Course
Business Model and Business Plan
Build a coherent, costed project file ready to present to a funder.
Category: Entrepreneurship & SMEs
- Duration:
- 3 days
- Location:
- Casablanca, Rabat, Tangier, Marrakech, Kénitra
Objective
- Describe a complete business model on one page
- Build a 24-month cash-flow forecast
- Calculate investment, working capital requirement and break-even point
- Write and present a business plan to a bank or a committee
Program
1. The business model
- Customers, offer, channels, revenue, costs, partners
2. Market research
- Demand, competition, positioning, price
3. The financial forecast
- Investment, expenses, sales, working capital requirement, 24-month cash flow
4. Choosing the legal form and formalities
- Auto-entrepreneur, sole trader, company; procedures with the CRI
5. Writing and presenting the business plan
- Structure, key messages, pitch before a mock panel
Support entrepreneurs methodically and measure what the support changes.
- Duration
- 3 days
- Location
- Casablanca, Rabat, Tangier, Marrakech, Kénitra
Move from an idea to a project tested with real customers.
- Duration
- 2 days
- Location
- Casablanca, Rabat, Tangier, Marrakech, Kénitra
Identify the right scheme and build an application that succeeds.
- Duration
- 2 days
- Location
- Casablanca, Rabat, Tangier, Marrakech, Kénitra
Source: NAITECH_Entrepreneuriat_TPME_Dossier_Insertion (catalogue_entrepreneuriat_tpme.json, 2026-10-13)