Entrepreneurial Culture and Project Ideation

• Identify the attitudes and skills of an entrepreneur and assess one's own
• Frame a customer problem and generate several possible solutions
• Test an idea with potential customers using a simple method
• Choose the next step: continue, adjust or abandon with reasons

1. The fundamentals of entrepreneurship

• Profiles, motivations, myths and realities, Morocco's support ecosystem

2. From observation to the customer problem

• Spotting unmet needs, framing a problem, targeting a customer

3. Generating and selecting ideas

• Creativity, selection criteria, feasibility

4. Testing one's idea

• Customer interviews, minimum offer, reading the results

5. Personal action plan

• Next steps, resources, contacts and support schemes